Activation
Campaigns, funnels and automation
Attention is the beginning. I develop campaigns and customer journeys that take people from initial interest to a conversation, an enquiry or a purchase, connected to your wider marketing effort.
01
The starting point
Individual campaigns, landing pages and emails create activity, yet the handover to sales or advisory remains unclear. Or a market, offer or event needs a focused route to launch.
02
Scope
I work with marketing and sales to shape the message, the customer journey and the delivery plan.
- Audience, message and campaign architecture
- Landing pages and useful lead assets
- Follow-ups, sales handover and automation
- System requirements, data flows and ownership
- Measurement of qualified progress rather than reach alone
03
How delivery works
In a Funnel and Marketing Automation Sprint, we plan the customer journey and the handover to sales. S.T.O.R.Y. supports narrative structure where useful. I then lead delivery, coordinate partners and refine the process with your team.
Explore what comes next
The next step
What would you like to move forward?
Tell me where you are and what you want to achieve. We’ll work out the next step together.