External marketing leadership & advisory
Your marketing and digital projects deserve clear leadership.
Through external marketing leadership and advisory, I connect separate activities into a shared plan. I help you set priorities and work alongside your team from strategy through delivery.
One personal point of contact for your project.
The starting point
Plenty happening. But where is it heading?
Campaigns, a website, new tools and internal priorities all compete for attention. When the connection is missing, teams lose time and important decisions wait. I create a shared view, clarify priorities and connect the next steps.
Service areas
Lead the whole. Get the details right.
An engagement can start with strategy, connect several disciplines or continue through delivery. What matters is what your project needs and how it contributes to your wider marketing effort.
The connecting role
Marketing leadership and advisory
Marketing and online-marketing strategy with clear priorities, decision support and leadership through delivery.
Visual Storytelling & Digital Experiences
Make complex information, places, processes and knowledge easier to understand, explore and remember — for orientation, learning, recruitment and communication.
AI, SEO and AIEO (GEO)
Make your expertise discoverable in search engines and AI answers.
Campaigns, customer journeys and funnels
Connect messages and next steps, from attention to qualified conversations, enquiries or purchases.
Digital platforms and operations
Plan websites, platforms and technical foundations so they support your goals and can keep developing.
Workshops & Coaching
Work through real challenges and build your team’s capability.
Previous projects
Experience that connects.
A selection of organisations and companies Raphael Saxer has worked with on marketing, communications and digital projects.
- F. Hoffmann-La Roche AG
- Greater Zurich Area
- Kanton Zug
- Handelskammer beider Basel
- Kanton Graubünden
- Novartis
20+
Years of experience in marketing and digital projects.
Personal accountability
A thinking partner. A steady hand.
For more than 20 years, I have worked where marketing, people and technology meet. I bring teams and specialists together, set direction and stay alongside you through delivery.
Meet RaphaelWorking together
Start practically. Move forward together.
The depth and order follow your project — not a fixed programme, but the right way of working for the task.
How I workClarify
Sharpen the situation, goal and next decision together.
Lead and deliver
Coordinate people, content and technology and put the work into practice.
Develop
Review what is working, refine it and embed knowledge in your team.
Infrastructure
A foundation you can build on.
Hosting, data, interfaces and operations belong in the conversation from day one. I help you choose the technical foundation that fits the project and establish who will keep it running.
Explore infrastructureThe next step
What would you like to move forward?
Tell me where you are and what you want to achieve. We’ll work out the next step together.