Building internal capability
Find clarity together. Put it to work as a team.
Six workshops for real marketing and digital challenges — from strategic clarity through visibility and customer journeys to team capability. We work on your project and leave with useful outcomes and agreed next steps.
Strategy and priorities: marketing clarity
Marketing Clarity Sprint
3–4 hours / half day
Leadership, marketing owners and key contributors
Turns a complex situation into a shared view and actionable priorities.
What we work on
- Goals, audiences and starting point
- Message, activity and ownership
- Decisions and priorities for the next 90 days
What you take away
Agreed 90-day priorities with ownership and next decisions.
Methods: F.O.C.U.S. supports marketing and online-marketing strategy: Foundations, Objectives, Customers, Unified strategy and Signals. DOMINO can support deeper positioning or messaging work where needed.
Enquire about this workshopVisibility and customer journeys
Visibility Sprint: SEO and AIEO (GEO)
One day / two half days
Marketing, subject experts, content and web owners
Connects customer questions, expertise and technical visibility in an actionable plan.
What we work on
- Intent, topics and genuine questions
- Content architecture and gaps
- Technical and editorial priorities
What you take away
Topic map, content backlog and 90-day plan.
Methods: DOMINO supports messaging; AIEO means AI Engine Optimisation and GEO means Generative Engine Optimisation.
Enquire about this workshopWebsite, Content and Conversion Workshop
One day / two half days
Business, marketing, sales, content and digital owners
Creates a shared foundation for a new website or substantial development.
What we work on
- Message and content foundation
- Information architecture and conversion paths
- Technical requirements, roles and roadmap
What you take away
An agreed content and requirements view with a prioritised roadmap.
Methods: DOMINO for messaging and I.M.A.G.E. for visual identity where useful.
Enquire about this workshopFunnel and Marketing Automation Sprint
One day plus optional delivery sprint
Marketing, sales, service and system owners
Designs the journey from first contact to a qualified next step.
What we work on
- Journey and key transitions
- Content, follow-up and sales handover
- Systems, data and automation priorities
What you take away
Journey blueprint, system view and implementation priorities.
Methods: S.T.O.R.Y. supports customer journeys, funnels and communication.
Enquire about this workshopTeam capability
AI Marketing Readiness Workshop
3–4 hours / half day
Marketing, communications, subject experts and, where useful, IT/privacy
Find the AI applications that make a useful difference to your marketing team’s everyday work.
What we work on
- Relevant use cases and existing workflows
- Quality, approval and human responsibility
- Rules for sensitive data, sources and prompts
What you take away
Prioritised use cases, working rules and next pilot steps.
Methods: A working structure chosen for the organisation and question.
Enquire about this workshopProject workshop for apprentices
Kick-off plus 2–6 half-day sessions
Apprentices in a real project, supported by accountable specialists
Enables apprentices to make useful contributions and reflect on how they worked.
What we work on
- A real brief and clear roles
- Guided research, concept and delivery
- Reviews, quality control and documented learning
What you take away
Usable project contributions and a documented learning experience.
Methods: Guided project work with regular feedback and clear quality criteria.
Enquire about this workshopExecutive sparring: Personal coaching for executives and marketing leaders: weigh up options, prepare decisions and work through everyday challenges.
The next step
What would you like to move forward?
Tell me where you are and what you want to achieve. We’ll work out the next step together.